Store visibility in ChatGPT, Gemini and Perplexity
AI visibility (also called GEO, for Generative Engine Optimization) is your store's or website's ability to be found, understood and recommended by language models. Just as SEO decided your presence in Google, GEO decides your presence in the answers customers get from chatbots.
When a customer asks ChatGPT about a privacy filter for a MacBook or good hiking boots under 100 euros, the AI recommends specific stores. If your store is not in those answers, you are handing customers to your competitors. And unlike Google, there is no second page of results here.
The reason almost never lies in the quality of your offer. It lies in the fact that language models cannot access your site, do not understand your product data, or cannot quote your content. These are things that can be diagnosed and fixed, usually without rebuilding the store.
What exactly we do
Visibility audit
We check what AI knows and says about your store and products today, and compare your presence in AI answers with your competitors.
Access for AI systems
We make sure AI bots can read your site at all. A surprising number of stores block them without knowing it.
A clear, unambiguous offer
We bring product data (prices, availability, variants, specifications) to a form that language models understand unambiguously, with no guessing.
Quotable content
We tidy up the structure and content of your site so that AI can cite your pages when answering customer questions.
Presence monitoring
We periodically check how your store's presence in AI answers changes for the questions your customers really ask.
Report and plan
You get everything as a plain-language report: what is fine, what blocks visibility, and what we propose to do, in what order.
Who this service is for
For online stores and companies with their own website that have good Google traffic and want to keep it in a world where customers ask chatbots. Stores with a broad catalogue and products that need matching gain the most, because these are the products customers ask AI about most often.
Frequently asked questions
How is GEO different from SEO?
SEO competes for a position on a list of search results that the user clicks through themselves. GEO (Generative Engine Optimization) works to make a language model understand your offer and mention it in its answer. In an AI answer there is no second page of results: either you are recommended or you do not exist.
Will optimising for AI hurt my Google rankings?
No. The vast majority of changes that make a site more readable for language models also improve its quality in the eyes of Google. We do this so that both channels gain at the same time, and we keep an eye on it throughout the implementation.
How can I check whether ChatGPT sees my store?
The simplest way: ask ChatGPT, Gemini and Perplexity about products in your industry and check whether you appear in the answers. The full audit we run goes much deeper: we check not only whether you are visible, but why that is and what specifically changes it.
How quickly will I see results?
Some fixes take effect the moment AI systems revisit your site, which usually happens within weeks. Building a strong presence in AI answers is work measured in months, which is why we offer monitoring that shows progress on the actual questions your customers ask.
Do I have to rebuild my store?
Usually not. Most changes concern the content layer, product data and configuration, which can be improved on a live store. If something would require deeper intervention, we will say so plainly in the work plan, before you make a decision.
Is this a one-off project or ongoing work?
The one-off implementation closes the gap and delivers the biggest jump. The AI market shifts every quarter though, so presence is maintained with periodic monitoring and small corrections. We suggest a quarterly review, but that is your call, not a condition of working together.
Let us check how this looks for you
The first conversation is free and comes with no obligations. We will tell you honestly whether and where AI makes sense in your case.
Talk to us